Headless online store

The pip.bg online store

An online store for the home, the kitchen and gifts, with over 8,000 products from European brands. The store ran on WooCommerce and we rebuilt it on our headless model. Shoppers see a fast Next.js store, while products, orders and customers are still managed in WooCommerce as before.

Visit the site

Client: pip.bg
Project: WooCommerce store rebuilt as headless
Products: Over 8,000
Year: 2026
Address: pip.bg

What we did

Econt and Speedy
Shoppers pick an office, a parcel locker or an address, and the waybill is made from the panel with no retyping.
Abandoned carts
The store keeps carts that never became an order. The shopper gets a reminder with a link that brings the cart back.
Discount codes
Codes are created in the store panel and checked right at checkout.
Google Shopping and Pazaruvaj
Products are sent to Google Merchant Center and to Pazaruvaj twice a day.
The addresses stayed the same
Products and categories kept the old store's addresses, so the store keeps its places in Google.
No order gets lost
If WooCommerce does not answer at checkout, the order waits in a queue and is saved as soon as the system is back.

The technology

How the store is built

Shoppers see a fast Next.js storefront. WooCommerce works behind it and is used only to run the store.

Cloudflare
A firewall and bot checks in front of the store. The storefront has no open door to the internet, and visitors reach it only through Cloudflare.
Next.js storefront
Pages are ready in advance and open at once. The storefront runs in Kubernetes and starts more copies by itself when more visitors arrive.
Cache
Products and pages are kept in a fast cache that refreshes itself several times a day. If WooCommerce stops, shoppers still see the store.
WooCommerce
Products, orders and customers are managed here, as before. Shoppers never see it.

Screens